Dennis Quinn

You learn things as a creative at a news publisher. Stories do not need to start at the beginning. They need to start with the audience. Clarity beats clever. The whole point of the story should be in the headline, not unveiled at the very end like a punchline.

Good branded content is a lot like good service journalism: it has a point and is legitimately helpful.

The content formats my team develops at The Washington Post are built to get stronger with each execution. That’s because creativity is repeatable. Understand why something worked and build from there.

Before my career in media, I was a stand-up comedian. Please do not ask me to tell you a joke.

I live in New York, the greatest city in the world next to (well, below) London.